Search Engine Optimization
or SEO is the methods and strategy used to rank a website, and it’s content, higher in search engines such as Google, Bing, and Yahoo’s to result in higher and more unpaid results. (Often referred to as “organic”, or “earned” results). In general, the higher ranked and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. These visitors can then be converted into New Customers, “Page Hits”, and “Social Media Likes”. There are really two parts to SEO, the first is the technical part of it and the second is more the branding & marketing among online businesses of your type.